The Edward Street activation space is a prominent, centrally located site within the Queen Street Mall. Situated directly outside QueensPlaza and Tattersall’s Arcade, it sits among Brisbane’s premier retail precinct, including a strong presence of leading global luxury brands.
With high pedestrian activity throughout the day, the space is well suited to brand activations, product launches, and experiential installations seeking strong visibility in Brisbane’s city centre.
Where an activation area greater than 8 m × 8 m is proposed, this must be discussed with Brisbane Economic Development Agency (BEDA) prior to approval.
All activations must be designed to maintain public amenity, protect pedestrian movement, and minimise impacts on surrounding traders.
Layouts must utilise the central area of the space and be positioned away from braille trails. A minimum clearance of 1 metre is required on either side of all braille trails.
BEDA will provide guidance to support the development of site plans and ensure all requirements are met. All site plans must be submitted to BEDA for review and approval prior to installation.
BEDA has a range of small PA systems available for hire to support speeches and light entertainment. These systems are suitable for low‑impact activations and are subject to availability.
There is no general storage available at this location, and BEDA does not accept deliveries prior to the event. All equipment and materials must be removed from site immediately following the conclusion of the event.
Limited use of the QSM stage for short‑term storage may be permitted, subject to availability, other event bookings, and prior approval from BEDA.
Power:
1 x 10 amp single-phase outlet
Reference site map for power access point.
Restrictions apply to sound levels. Amplification is permitted, with BEDA staff onsite to monitor sound levels and ensure compliance.
BOOKING FEES
Booking fee $2,700 +GST per day
REDUCTIONS
Bookings of three or more days 10% discount on booking fee
Registered charities and NFP's 50% discount on booking fee
NOTE: BEDA does not offer half-day or hourly rates
STAFF FEES
BEDA Site Manager / Audio Tech $65 +GST per hour, minimum four-hour call
It is a mandatory requirement to have one BEDA Staff member in attendance for set-up and dismantle of your event. In some cases a staff member will be required for the duration of the event.
Overnight or after‑hours work requires security to be present.
Where installations, infrastructure, equipment, or materials are left onsite outside approved operating hours, event organisers must engage a suitably licensed security provider at their own cost. Security personnel must remain onsite for the full duration that items are unattended.
VEHICLE ACCESS & CONSTRUCTION WORK - PERMITTED HOURS
Vehicle access restrictions apply in the Queen Street Mall. All vehicle access requires a permit issued in advance by BEDA.
Permitted vehicle access times are outlined below (refer to diagram).
Work involving construction activities or the use of machinery may only occur between midnight and 7:00 am.